Research
We learn your buyer cold.
We study your market until we know who to target and what to say.
For B2B Startup Founders
Turn early traction into repeatable revenue
We build your go-to-market engine so you know who to target and what to say to book more qualified sales meetings.
Trusted by 30+ B2B founders
Sound familiar?
You've outgrown the way you got your first customers.
Targeting guesswork
You don't know exactly who you should be going after, so every list is a guess.
Messaging gap
You don't have proper positioning and messaging in place, so outreach doesn't land.
One-channel pipeline
One channel works and you can't get a second one going, so the calendar stays thin.
None of these are sales problems. They're the same missing foundation.
The process
Get a go-to-market engine in 6 weeks.
Build
We build your engine.
Everything you need to book more qualified meetings gets created.
Handover
We hand it over ready to run.
You get the foundations in place to start generating more sales conversations.
GTM Foundations
Four assets. Built for every ICP you sell to.
01Target list
AccountBuyerFit
A list your team can work on Monday.
Your entire market pulled into one working list. Every account and buyer worth talking to, with the data to reach them. Think of it as your goldmine.
02Messaging
1
2
3
Words your buyers already use.
Your category, your hook, and three to five supporting pillars, written in the words your buyers actually use. This is what decides whether anyone gets interested.
03Outbound sequences
Day 1
Day 3
Day 6
Messages that start conversations.
Short, pain-first messages that turn the list into conversations. Ready to send the day they land, and built to keep working after we're gone.
04Landing pages
Headline copy goes here
Primary CTASecondary
Headline copy goes here
One page per audience.
One page per audience, telling the same story as the outreach. Your buyer gives you a few seconds after the click. These pages use them well.
Who this is for
Built for founders with traction.
A good fit
- You have paying customers
- You need more sales meetings
- You need a GTM foundation
- You need another channel
- You're guessing who to target
Not a fit
- No paying customers yet
- No budget for GTM
- You want strategy, not execution
- You have a full GTM team
- Nobody to run the GTM motion
Why PipeCrunch
The alternatives
Each one is the right call for some founders. Here's what you get with each and what you don't.
The strategy consultant
You get the plan but not the build
They tell you who to target and what to say. You still have to build all of it yourself.
The outbound agency
You rent the motion instead of owning it
It works while they run it. When the contract ends you either keep paying or start over.
The new sales hire
You get a seller but nothing to sell with
A rep needs a target list and a message before they can book meetings. Few build that alone.
Doing it yourself
You have to build it and run the company
You know your buyer best. You also run the company, so the engine never gets built.
PipeCrunch gives you the strategy and the build from one operator. Everything is yours to keep.
Pricing
Build the engine. Then keep it running.
Both are strategy and execution together, run by one operator rather than handed to a team.
GTM Foundations
For founders doing most of the selling who need a go-to-market motion built.
Timeline: 6 weeks
What you get:
- Strategy and review calls
- Enriched ICP target list
- Positioning and messaging pillars
- Outbound sequences
- Landing pages, one per audience
- Founder story and media visibility
You walk away with everything you need to start a repeatable motion, or to scale the one you already have.
Book a callFractional Go-to-Market
For founders and sales teams who want the motion run and improved, not just built.
Timeline: Monthly, three-month minimum
What you get:
- An operator working alongside you and your sales team
- Revenue targets set, with strategy and execution owned against them
- New angles, ICPs and channels added each month
- A complement to a head of sales, not a replacement
Each month the engine keeps running and gets wider, with the motion scaled where it is working.
Book a call
The operator
Let's build your revenue engine
After 15 years in go-to-market and revenue roles, three startups that were acquired, and $50M+ generated across five companies, I started PipeCrunch, where I build the go-to-market engine B2B founders need to turn early traction into repeatable revenue.
15 years in GTMThree startups acquired$50M generated
- Who to target
- What to say
- Outreach sequences
- Landing pages
- Qualified meetings
Get a revenue engine built to scale.
Everything you need gets built and handed over.
